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UPDATE - In June, 2020 I requested that The Noun Project remove my icons from their site in protest over their sale of icons as logos through Taylor Brands and Square Space. The number of total downloads has remained constant, while the total revenue and per-download average have gone down.

However, after they implemented their subscription plan and launched several partnerships with companies like Square Space and Tailor Brands, revenues started on a steady decline, consistently going down month-over-month. My sales on The Noun Project peaked in 2015 and reached just under $200 per month. Personally, I have about 200 icons on The Noun Project and make about $50-75/mo. I don’t have the same insight into The Noun Project as I do with Iconfinder. These things matter a great deal, so take these sales figures with a grain of salt. I have also spoken to many designers who get only $10–20 per month in sales, but admittedly, I don’t know how many icons they have available on the site, the quality of the icons, or what the subject matter of the icons in question are. I have spoken to designers who claim their sales on The Noun Project are comparable to sales on Iconfinder. The Noun Project is also very popular and some designers make a fair amount of money from them. If you want to know anything, just email them. They are kind and caring and work really, really hard to do something meaningful to help designers. The other thing to note about Iconfinder is that the people are top-notch. In order to give some context and manage expectations, a designer with around 3,000 high-quality icons, in the categories and styles customers want, you can expect to make around $300–500 per month (not guaranteed, but that is based on my own sales and observations of comparable designers over a period of 3 years). When you are trying to increase sales, there are only so many ways to do that and adjusting price is one of the most effective ways to do so.

This isnt’ really surprising if you think about it, though. As a long-time seller, my first reaction to subscription models was negative but as I’ve seen the steady sales from subscriptions, the per-download average may be lower, but my overall sales are higher. Sometimes it is higher, sometimes lower, but over time, the average is about 50-center per download. The average per-download fee paid to designers, when calculating both subscription and pay-as-you go sales, is about $0.50 per download.

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What you can’t do is download all of the icons you think you will ever need, to build a personal library, then cancel. As long as your usage is consistent with the Terms of Service, you can download as many icons as you need for your active projects. So you can’t download 10,000 icons in a month then cancel. It is important to note, however, that Iconfinder’s subscription is intended to be an on-demand, as-you-need-it service. When companies sell “unlimited downloads” there is often doubt about whether or not that truly means unlimited. Their premium, unlimited plans sells for $49 per month. The Starter plan is $19 per month and gives you 50 downloads. The Micro plan gives you 10 icon downloads per month for $9. Iconfinder has 3 subscription tiers: Micro, Starter, and Unlimited.

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If you sign up for annual billing, you get the last 2 months of the year for free so you are only paying for 10 months. Iconfinder offers two purchase models: pay-as-you go (single downloads for $2 each) or a monthly subscription with monthly and annual billing plans. The site attracts a huge number of monthly visitors (about 2 million if I remember correctly). They just passed 2.6 million icon mark in mid-2018. When it comes to high quality icons, they have the most extensive inventory and most of the best designers creating high quality vector icons. Iconfinder focuses exclusively on selling icons and no other products. The best site for selling (and also buying) icons, by far is, based in Copenhagen, Denmark.

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Part Two How to select the best marketplace to sell your icons.

Part One A list of the best places to buy and sell icons.

I encounter the question, “Where are the best places to sell (or buy) icons”? This post gives the details about the top marketplaces from a seller’s standpoint. I have devoted a huge portion of my life for the past 7 years to learning everything I can about icon design, who the most talented icon designers are, and knowing the icon market inside and out. Developer for Iconfinder, a marketplace for buying and selling premium icons, for 3 years. I do not devote myself to icon sales full-time but I was the Supply-side Manager and a Sr. I am a developer by trade but I design and sell vector icons for websites and apps to supplement my income.